The size of the global esports market will increase USD 1.2 billion between 2017-2022, growing at CAGR of 28%. The growth of the esports market will be attributed to the growing popularity of online competitive gaming and professional gaming. The number of eSports enthusiasts is growing globally and the 2022 Asian Games in China is expected to include eSports as an official medal sport, which.
This Esports market study offers a comprehensive analysis of the business models, key strategies, and respective market shares of some of the most prominent players in this landscape. Along with an in-depth commentary on the key influencing factors, market statistics in terms of revenues, segment-wise data, region-wise data, and country-wise data are offered in the full study. This study is.
A few basic types of gambling dominate the esports gambling market. Sports betting. Sports betting represents the most popular product among esports fans. Betting on esports is more or less identical to betting on traditional sports, with the caveat that the esports betting product is far less developed than the traditional sports betting product.
The growing popularity of esports betting will boost the gambling market size. Arizton ’s recent market research report on the global gambling market identifies Las Vegas Sands Corporation, MGM Resorts International, Galaxy Entertainment Group, Paddy Power Betfair, and William Hill as the leading vendors that are likely to dominate the market during the forecast period.
That same year, the most popular eSports game on the gambling market was League of Legends, as approximately 38 percent of the total eSportsbook amount wagered was attributed to bets placed on LoL.
Size of the eSports Market Because of the rapid growth and private nature of betting on eSports, there are no precise figures that can capture the market’s size. However, based on our experience and research, we can provide you with some general guidelines for thinking about the market size, as well as where it is likely to head in the future.
According to Newzoo, in 2016, the total esports audience in the UK reached about 6.5 million, with 3.1 million esports enthusiasts. The vast majority of these are males (69%) and aged 21-35.
Sports and esports gambling advertising on Twitter: Appeal to children, young and vulnerable people’ by Josh Smith, Centre for Social Media Analysis at Demos and Agnes Nairn, Department of Management at the University of Bristol. The research was funded by Gamble Aware as part of a consortium led by Ipsos MORI to carry out research into the effects of gambling marketing and advertising on.